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§ Work Case studies from the field

What we shipped.
What changed.

Three Brooklyn businesses. Three different problems. One pattern: build the right asset, measure the right number, stick around.

A note on these: we're new. The numbers below are real outcomes from prior projects (HVAC, dental, plumbing) reframed under the Outlast banner. If you want to be our first public case study, the next slot has a discount — drop us a note.

01

Bay Ridge HVAC

Home services · Brooklyn
Starting state

4 leads/week from the website, ranking position 14 for 'HVAC repair Brooklyn'.

What we did
  • Rebuilt site on Astro — 0.9s LCP, perfect mobile UX
  • Local SEO overhaul: Google Business Profile, 47 directory citations, structured data
  • Wrote 8 cornerstone articles targeting Brooklyn-specific HVAC searches
  • Added a 'request service' flow that booked appointments straight into their dispatch software
Result

32 leads/week, position 2, ~$340K in tracked revenue over 11 months.

"I stopped checking the website. It just works. The phone rings."
— Mike R., owner
02

Greenpoint Family Dental

Healthcare · Brooklyn
Starting state

Old WordPress site that crashed monthly. Ranking page 3 for 'dentist Greenpoint'.

What we did
  • Migrated to a fast static site with online booking baked in
  • Wrote and shipped 22 service pages — one per procedure
  • Built a HIPAA-compliant patient intake form connected to their PMS
  • Local SEO + Google Business Profile + review acquisition flow
Result

Position 1 for 'dentist Greenpoint' and 'family dentist Brooklyn'. New patient inquiries up 4.2×.

"They explained SEO without making me feel dumb. That was new."
— Dr. Anna L.
03

Park Slope Plumbing Co.

Home services · Brooklyn
Starting state

Booking via voicemail. Owner answering the phone at 9pm.

What we did
  • Built a custom dispatch tool — schedule, route, invoice in one place
  • Integrated with QuickBooks and Twilio for SMS confirmations
  • Rebuilt the marketing site to send leads straight into the dispatch tool
Result

Owner home by 6pm. Repeat-customer rate up 23%. Two new techs hired with the saved bandwidth.

"We stopped losing jobs because I missed a voicemail. That alone paid for it."
— Tony D., owner

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